The Cooperative · No Hierarchy · One Story Engine
Meet the JSM Cooperative Team
We are a collective of storytellers, editors, designers, dreamers, and community builders,
working together as one unit. There are no titles that sit above others here — just a
cooperative of humans using fiction, imagination, and heart to fund a better world.
Cooperative, not corporate
Powered by the UN SDGs
Stories that fund change
#JOINTHECAMINO
J. Michael Schulz
Founder · Author · Camino Architect
A man of many hats, J. Michael imagines the JSM Cooperative as a story engine that can breathe
life into nonprofits across all 17 UN Sustainable Development Goals. From his days
leading GenUN at Rollins College to launching The Man in the Ballcap, he is obsessed with
turning fiction into fuel for real-world change.
Alongside the team, he brings characters and causes to life — hoping to captivate a large,
diverse community by writing across genres while keeping one promise: 100% of novel profits
go back into the world.
Jack Scilla
Lead Editor · Story Surgeon
Jack is the first set of eyes every story meets. From clunky commas to tangled plot threads,
he quietly removes every distraction before a reader ever turns the page. A storyteller
in his own right, he knows how to keep dialogue sharp, characters grounded, and pacing honest.
His work lives between the lines — making sure every sentence serves the bigger mission:
stories that readers love and nonprofits can grow from.
Jacob Geller
Digital Media & Marketing Advisor
Jacob designs and architects the online pathways that bring readers, donors, and dreamers
to the Cooperative. With 8+ years in digital marketing, he helps ensure that every ad,
campaign, and creative experiment feels human — and leads back to our stories and our mission.
If you discovered JSM through an ad, a scroll, or a perfectly timed post, there is a good
chance Jacob’s fingerprints are on it.
Jack “Junior” Herman
CTO · Lead Graphic & Experience Designer
Junior orchestrates the visual language of JSM Cooperative: from website experiences
and UI to cinematic book mockups and pre-prints for early readers. His work sits at the
intersection of design, technology, and narrative.
Every time a reader says “wow” before reading a single word, there is a good chance
Junior’s design magic is to thank.
Robert “Bobby” Suchor
Head of the Imagineering Division
Bobby is part producer, part futurist, part golf-course story scout. His job is to listen
— to donors, to communities, to nonprofits — and translate what he hears into narrative
blueprints the Cooperative can build from.
Whether he is at a charity event or on the green, he is gathering the threads that become
characters like Pepe Miguel and campaigns that actually resonate.
Esther “Cora” Rivera
Social Media & Community Engagement
Cora is the bridge between our online world and real-world communities. She manages
social media storytelling, digital interactions, and our presence at events and
gatherings — making sure the Cooperative always shows up as its full, authentic self.
From heartfelt posts to in-person conversations, she helps readers feel less like
“audience” and more like family walking the Camino with us.
Always Expanding
Future Project Manager · You?
As the JSM Cooperative grows across children’s stories, young adult fiction, and adult
fiction, the web of tales and timelines keeps expanding. We are looking for someone who
loves organization as much as imagination — a project manager who can
help us build the internal systems that keep everything flowing.
If you thrive in chaos, live in spreadsheets, and still get excited by wild ideas,
we would love to talk to you.
🧠 Collaborate on Story & Strategy
Want to build a campaign or narrative around your nonprofit, community, or cause?
We love co-creating stories that center dignity, nuance, and real humans. From
concept to finished book, we can explore ways to weave your mission into
fiction that funds your work.
📚 Hire Us for Creative & Editorial Work
Our team includes editors, designers, strategists, and imagineers who can support your
organization with story development, line editing, visual design, and campaign
storytelling. When you work with us, you are also supporting our SDG-aligned mission.
🌍 Partner With Us Around the SDGs
We are especially eager to collaborate with organizations advancing the
UN Sustainable Development Goals. If your work touches health, education,
climate, equity, or community resilience, we would love to explore what a story-powered
partnership could look like.